280 | How To Use A Brand Ambassador Strategy (Examples, Tips And Programs)
280 | How To Use A Brand Ambassador Strategy (Examples, Tips And Programs)Description
Learn what a brand ambassador strategy is and how brands use ambassadors and influencers to market their brand.
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First, we’ll explore what a brand ambassador is and how brands leverage brand ambassador programs as well as influencers to promote their brand,
Next we’ll take a closer look at brand ambassadors and discover who typically can be an ambassador for a brand, including the important attributes of ambassadors.
Then we’ll explore brand ambassador campaigns and programs before shining a light on the efficacy of word-of-mouth marketing.
Next we’ll explore the difference between brand ambassadors and influencers, before finally diving into some of the best brand ambassador programs on the market including Lululemon, Glenfiddich, Patagonia & Nike
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